The Woman Behind Invisible Beauty:

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As an avid sports fan and believer in the community, Tyra Eiland started off channeling her passions with the Milwaukee Bucks. Tyra moved every year (military brat) prior to landing in Wisconsin in 2006. At some point along the way she got hooked on the city, people and sense of home. She wasn’t just hooked on the Wisconsin Curds, but the sports, specifically, Milwaukee Bucks. Tyra has had the honor to serve in many different positions within the organization. She graduated from the University of Wisconsin-Milwaukee in May of 2016 with her BA in Media Studies.


At the start of the 2019 -2020 season, Tyra transition into a fulltime broadcast role. In her new role, as the Multimedia Content, she is responsible for the creative process of content from start to finish. Her main responsibilities are to the Milwaukee Bucks G League Affiliate, the Wisconsin Herd and the NBA 2K League Bucks Gaming.


Prior to this role, Tyra served as Senior Coordinator within the Corporate Social Responsibility Department, she was instrumental in determining the role the team played in the community.  The social impact focus areas, which the Milwaukee Bucks prioritize, guided the work that the Social Responsibility team delivered during Tyra’s time.


In addition, the Social Responsibility team, Tyra was responsible for working in conjunction with local nonprofit organizations, key team partners and the Milwaukee Bucks Foundation, the primary channel for the Bucks’ charitable fundraising and giving.


Tyra’s ability to think strategically, prioritize, and see the big picture allows her to bring light and life to all facets of the organization.  Most importantly, her passion to inspire young women makes her a great asset for the Milwaukee Bucks organization, as well as the Milwaukee community.


Tyra also established Invisible Beauty, a self-run and self-driven company focused on empowering women to understand, see, and believe in their own beauty, from within. Equipped with a passion for inspiring and empowering women, Tyra focuses on providing women with the tools to understand and create both positive relationships and identity in all aspects of their life.


Prior to working for the Bucks, Tyra competed in pageants for the Miss America organization and Miss USA. In 2014, as Miss Southern Wisconsin, Tyra competed for Miss Wisconsin and had the honor of placing 2nd Runner-Up. The following year, she went on to compete for the title of Miss Wisconsin USA 2015 and placed 1st runner-up! Throughout her reign in both programs, Tyra fostered her belief in and love for community work. This aforementioned passion led her to both her position with the Milwaukee Bucks and her desire to build her own company.


Tyra recently became a wife and mother all in one year! In her free time, Tyra enjoys catching up on her favorite shows (This is Us) and spending time with loved ones.

“My leadership skills, the ability to lead a group of young individuals to be the best they can, will work hand and hand with my purpose in life. My first goal is to inspire and everything else after is a plus.”



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